Digital signage is the most effective method for communicating with your audience. It captures people's attention regardless of location or application. Simply put: static banners, posters, and brochures simply aren't as engaging or effective as digital signs.
Digital signage is the modern-day replacement to traditional, static signage and is more cost-effective and flexible than other forms of visual communications. Digital signage attracts viewers`'` attention, creates ambience, informs, educates, and influences purchase decision in point of sale, point of wait, and point of transit environments.
Digital signage is the most effective method for communicating with your audience. Digital signage captures people's attention regardless of location or use. Let us just admit it: static banners, posters, and brochures simply aren't as engaging or effective as digital signage.
Through powerful calls to action and engaging visuals, digital signage can improve your marketing and promotional initiatives. If you want to improve communication with your visitors, staff, or students, digital signage will ensure your message stand out. In fact, digital signage captures the attention of 63% of people, making it more difficult to ignore.
And it's the cheapest it's ever been! Every year, the overall cost of digital signage has decreased. Previously, a digital signage installation would cost you easily RM10k++ (excluding TV) up front, but due to increased commoditization of parts, a fully functional digital signage project can now be completed for a merely RM2k+ (excluding TV).
A content management system (CMS) is what allows you to display content on your Display.
These are the project's physical elements, such as the display, media player, and wall mounts (if needed).
This is what your Display presents. It can be text, photos, video, calendars, and other media.
This is the strategy you will follow to ensure the success of your project.
Before deciding on any digital signage solution, you would want to ensure that the solution has the features you would need to make using it as simple as possible for you or your team.
Platform, application and support are the 3 most fundamentally important decisions that you will need to make during the inception of any digital signage project.
The platform or operating system determines the stability, security, continuity and flexibility of the software and the hardware that is deployed. Popular platforms are Android, Windows and Linux.
While there are pros and cons for each, most notably Android has issues with version upgrades and security patches while Windows has major issues with stability and licensing. Linux has proven to be a reliable and robust platform.
There are 2 types of applications or software in the market; PC-based standalone applications and cloud-based applications. PC-based applications are mostly restrictive to the LAN or the device it is connected to. Cloud-based applications on the other hand are accessible from anywhere and independent of the any PC or network. All you will need is a browser.
It is important for the users responsible for publishing display content to be able to do so from anywhere. Specially for organizations that have multiple locations and want the same content to be on all displays at all locations at the correct times.
Support is a crucial part of customer service because you will expect to be able to get answers or help when you need it. It is important to find out the level of support that the selected vendor can provide; is it direct from the principle or is it a reseller vendor. Is the support teams based locally or internationally. Can they provide remote assistance or on-site fixes.
A key feature has to be the level of customization the vendor can provide. Every business is unique and it is impossible to find a solution that fits all. So any chosen vendor must be able to make tweaks and customization based on the customer's requirements.
Simply put; Screenplify combines the Best hardware with the Best Software to deliver an Enterprise-Grade, Premium Digital Signage Solution.
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Android | Windows | Linux | |
Features | |||
| Stability 1 | Low | Mid | High |
| Security 2 | Low | Mid | High |
| Long Term Support | Low | High | High |
| Cost | Low | Mid | Free |
1. From 2016-2019, Android has 2,395 (49.64%) vulnerabilities compared to Ubuntu 1,376 (28.52%) and Windows 10 has 1,054 (21.84%)
2. Linux was ahead of Windows every week by more than 0.5% in terms of uptime. 0.5% downtime means 50 minutes per week or 3 hrs 36 mins per month.
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INTEL® x86 | Android | SoC | |
Features | |||
| Parts Availability | High | Low | Low |
| Brand Lock-In | Low | Mid | High |
| Upgrability | High | Low | Low |
| Cost | Mid | Low | Low |
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