In today’s business landscape, there is an undeniable enthusiasm in using the latest digital technology for marketing. Convinced by the vibrant colors and sharp resolution that a digital display provides, CEOs are ready to deploy dozens of displays under their company’s banners. Here we will take a look at some of the basic understandings of digital signage.

What

Digital signage is the modern-day replacement to traditional, static signs and is often the cost-effective and flexible option as opposed to other forms of visual communications.

Where

Digital signage attracts viewers’ attention, creates ambiance, informs, educates, and influences purchase decisions in point of sale, point of wait, and point of transit environments.

How

Digital signage deploys contents and create interactions through digital displays, mobile devices and physical-to-digital tools.

Who

Business

Through Digital Signage a company can simplify its communications and create engaging content to enhance the relationship with customers and prospects.

Customer

With Digital Signage, clients are able to profile themselves and get a better sense of what a company offers.